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Massimiliano Petrucci.
Massimiliano Petrucci.
I'm a multilingual, multifaceted copywriter and transcreator with in-depth knowledge of healthcare communication. Whether you need compelling ideas, catchy slogans, engaging TV commercials, or activating stories for your digital campaign, I know the drills, I've got the skills.
And when it comes to transcreation, I ensure your message resonates across cultures. Keeping its essence with emotional impact.
What else to say? I've got roots in Italy. And in the German hardcore/punk scene. If aside from my ideas you want to discuss AS Roma and Fugazi, I'm your man. Get in touch!
P.S. You can simply call me Massi.
Highlights
Highlights
German and Italian native speaker
In advertising since 2009, as a copywriter since 2012
Exceptional expertise in healthcare communication
Several awards or nominations like COMPRIX, RX Club, HMR
Brands, brands, brands
Brands, brands, brands
In no particular order: Heineken, Karlsberg Brauerei, Bayer, WOLF-Garten, Takeda, Saarland Marketing, McFIT, juris, BERLIN-CHEMIE AG, Qi2 Sports Nutrition, doc Ibuprofen Schmerzgel, TheraKey, 1. FC Saarbrücken, Aristo, CosmosDirekt, Novartis, Novo Nordisk, Loox, energis, Deutsche Diabetes-Hilfe, Sportstiftung Saar, Autohaus Ford Bunk, Gründel’s.
I lost count, but you can count on me!
Career & formation
Career & formation
05/2016 - 05/2021 copywriter & concept manager, PEIX Health Group, Berlin
02/2015 - 02/2016 junior copywriter, McFIT Group, Berlin
10/2014 - 01/2015 sabbatical & change of residence
06/2012 - 09/2014 copywriter, HDW Werbeagentur, Saarbrücken
06/2011 - 05/2012 marketing & PR manager, Druckerei Kern, Bexbach
2009 - 2012 formation as a marketing assistant (accredited by German Chamber of Industry and Commerce, final grade: 87/100 points)
2001 - 2009 translation studies of German, English, Italian
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